Website Design Elements

Designing a website is aesthetically pleasing by incorporating the corporate identity, is optimized for the search engines and is up to date with the latest technologies can be a bit overwhelming. We work closely with our clients when designing a website or transferring their existing site into a content managed platform to ensure that the site is functional but yet user friendly.

We’ve designed numerous small business websites and understand the challenges that small business owners face when updating their website to meet the demands of today’s consumer as well as the search engines.

A site needs to be:

  • Easy to Navigate. This is critical as not everyone is arriving at the home page. Navigation needs to be present on all pages.
  • Easy to Read. Straight and to the point with search teams and utilization of industry standards.
  • Searchable. Pages should be easy to find in search engines, directories or on industry related sites. People want to go directly to the page they search information for. If they do not land on the right page, they may or may not attempt to find what they are looking for quickly.
  • Consistent in layout and design. Sites should be consistent from page to page with by incorporating the corporate identity and utilizing proper use of white space.
  • Quick to download. Each page should download in  just a seconds. The longer the download time, the more time afforded to click off.

As a small business marketing resource, we have worked with many small business owners who were struggling with their website. The way that sites were built years ago has changed and converting your website to meet these changes is necessary. Websites have changed over the past few years with the inclusion of blogs, videos and social media marketing. The sites of yesterday do not support this new way of marketing leaving many small business owners falling behind. Kherize5 is here to help you as we have so many others. Your website does not have to be a hassle, we can help create or spruce up a site that supports the new technology.