Search Engine Optimization
Search engine optimization is the process of identifying keywords that are relevant to your business and matching them to search terms. Content is created around the keywords in a logistical manner and the keywords are ranked based upon the relevance of the content. This is commonly known as on-page search engine optimization. The search engines seek new, fresh relevant content and send out their crawlers to identify new content and its relevance. This crawling process creates an index/photo of the page and creates a Cache. Pages are cached and saved should the site be down, a page is still available. Pages are cached depending upon the frequency of new content that is relevant to the industry.
At Kherize5, we optimize your site so you are positioned to achieve the highest rankings in the search results. For each website, we employ a process whereby we analyze your current on-page optimization efforts, review your link development, as well as provide a complete competitor review to create a customized search engine optimization package for your company.
Our Search Engine Optimization Services Include:
- Website Analysis. Ever wonder how well your website works and compares to others? Is it is fully compatible with the browsers that your visitors are using? We work closely with you to develop a strategy that is best for you company so that you understand our process for keyword selection, content creation and determining who your competitors are and how to remain a step ahead of them.
- Keyword Research. The importance of search engine optimization is matching content with keywords, industry standard terms that are searched terms. Keyword research is more than looking at the core of the business and what words to go after. Keyword research needs to start with the core keyword phrases and build keywords based upon current rankings, searched terms that match user behavior and areas where there is opportunity to rank. We know that people search phrases and not necessarily just one word terms when seeking information.
- Competitive Analysis. Have that one competitor that you are swapping rankings with and want to see if you can take over some terms? We look at your competitors site and rankings to determine where you can outrank for certain keywords and take a bit of their traffic over to your website.
- Link Building. The second most important factor in search engine optimization is the amount of quality external links to your site. Internal links do play a role however much more weight is given to external links to the site. Quality,external links tell the search engines that the site is credible and deserves to be ranked higher. We develop a strategy that works for your small business to get qualified links to build site authority.
- Strategy. Creating a strategy is only half the battle. Implementing and implementing effectively to achieve your goals is the other half. We work with you every step of they way so that you are very clear on what is being done to optimize the site for the search engines and achieve higher rankings.
There is heavy competition to be on the first page of Google and being able to position your company with the proper keywords to improve your search engine ranking is key to the your success. With millions of searches each day, having a website that remains invisible to potential customers is handing business to your competitors.
To receive a quote for any of the search engine optimization services, please complete our ad agency contact form and let us know how we can help you get ranked!