LinkedIn Launches Company Follow

March 4, 2012

Tweet LinkedIn has launched a follow button similar to Twitter and the Facebook Like to increase awareness and engagement with the company pages and users on LinkedIn. Company pages are the forgotten pages as there is not a whole lot of functionality within these pages and previously there was no button or link from your [...]

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Winners and Losers of Super Bowl Advertising

February 27, 2012

Tweet We are just outside of 3 weeks since the Super Bowl and already some people have to take a minute and think about where it was played (despite NBC saying Lucas Oil Stadium what felt like over 200x throughout the day) who played in the game, who won the game, who won MVP and [...]

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Honda Targets Life Stages With New Leap List Campaign

January 27, 2012

Tweet A new year, new budgets, new campaigns, and the kick off to what promises to be the best of the best in advertising for the Super Bowl. It is such an exciting time for advertising as we wait with anticipation for the spots during the game (unless you peek and watch the ones that [...]

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Choosing Your Audience Without Apologies

January 19, 2012

Tweet Choosing your audience without apologies is traditional advertising of tv, radio and print as these spots tend to reach the watchers of a certain show, magazine/newspaper or station and not necessarily those that would ever purchase. This holds true on the web as well with sites that have ads that reach the target market [...]

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Advertising Isn’t Dead – The Creative Process Is

December 25, 2011

Tweet Every single year we hear advertising as a whole or the various mediums (ie radio, print, outdoor, etc) are dead. And, every year we see new advances in technology and advertising thrive. There are new mediums emerging and we are expanding advertising so, to say that advertising is dead is ridiculous. Advertising is more [...]

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