How to Check Product Availability: Look for the Blue Dot
Simply search Google.com and look for the “Shopping results” and if you see a blue dot, click on the “In stock nearby” link, and you’ll be directed to the retailer’s page see whether the item is “In Stock” or has “Limited Availability.” Enable My Location or manually enter your location and the nearest retail outlet with your product in stock will appear.
Become a Participating Retailer
Interested in being a participating retailer? Google suggests updating your product search data in your account as well as your Google Local Business Center listing and complete the .
The retailers are limited at this point and the accuracy of the products actually being in stock is yet to be determined. There was no indication as to how often the data would be updated but is expected that this is per merchant.
As more retailers are added, will this be a useful tool?
photo credit: Google Merchant Blog