Facebook New Pages Redesign: A Comprehensive Step by Step Guide
Facebook has redesigned the pages which for most of the small business world is our business page. These new changes are similar to the individual pages in the layout however there are quite a few other changes that are big opportunities for businesses to take advantage of to make their page much more interactive and functional.
The upgrade is optional at this point however all pages will be converted over on March 10. The redesign is the what most are focusing on however this is not the main event here. Let’s take a tour of the new layout changes before we delve into the other changes that are much more significant.
Facebook Page Layout Changes
1. Strip of Photos. Facebook will be displaying the photos that are the most recent from your wall and those that were tagged. It will not display any photos added by fans. If you do not wish for a photo to be displayed, simply roll over it, click X and a new one will appear. You can get creative here and have the photos as almost a banner.
2. Navigation. The navigation is no longer tabs at the top of the page, but now vertical links under the profile photo. If the profile photo is set to full height, the navigation moves to below the fold, meaning that visitors will have to scroll down to find it. The field for the tabs is smaller as it was 520 however now it appears to be 493.
3. Wall Posts. There are now two Wall filters. The posts on your page can be viewed as the posts you as the admin put up or viewed as the top posts from Everyone. As the admin, you can set a default under edit page. The Everyone option places the most interacted, useful and meaningful posts at the top even if they are before a new update. This could have a page look as if there is not a lot of recent activity as a posting from a week ago could be at the top. from Socialfresh.com shows this in his 7 changes to Facebook video.
4. Page Interactions. The functionality of the pages have increased as the pages now have a voice with the ability to like and comment as the page.
a. Voice. As the admin of the page, you can respond to comments on the page as yourself via your personal profile or as the business page. This is a simple switch from your individual page in going to Account, and click Use Facebook As Page. Once you select that, the page(s) that you are the admin for pop up for you to select by clicking switch.
b. Likes. The business page can now like other pages and not just favorite them. Once you like another page, you can feature them on your page and also receive their news feeds. This clears up your individual page and pushes all business related aspects to your business page.
c. Email Notifications. Admins finally can receive an email notifications when someone interacts on the page. This is a welcomed change as so admins can respond timely to interactions/comments/questions, etc on the page. To receive email notifications for your page, go to your individual page, click Account, then Account Settings, then the Notifications tab, scroll down to Pages and then click the link “Change email settings for individual Pages” and a new window pops up so you can set emails to come for each page you admin.
Page 1 of 4 | Next page
