Creative Development
Creative Development is the crux of your brand development. The brand persona that establishes the characteristics of the product or service that is the driver behind the corporate identity.
A brand is a message based upon a promise and expectations of the product/service and overall company and should not be confused with the corporate identity that is the name, logo, marketing materials and website. Branding conveys the character and purpose of the brand through the creation of the personality and brand persona. The small business branding process must consider all forms of communications, from the corporate identity, advertising and marketing as it has to elicit trust and be likable by your target. Branding is a unique perception of quality and trust which precedes everything you do. In this amazingly complex and competitive world, an effective brand brings clarity and reassurance. The true value of your business is your brand and it is the key to building a thriving business. To become a strong brand, you must become relentlessly focused on your unique benefit. What is your company’s or product’s competitive advantage? What is it that you do better than anyone else?
Branding a small business has taken on new meaning with the new channels of distribution. The playing field has leveled out and small businesses are able to compete with the big companies for their share of the market. Your branding needs to match the emotional needs and wants of consumers but also be presented in a manner that does not tarnish the brand image. We bring this all together to position you as an industry leader through:
- Naming a business
- Logo design
- Cool business cards
- Marketing materials design
- Content creation
Building brand character is key to maintaining customer loyalty and a leading position in the industry. The development of a distinctive and relevant brand that delivers guides a company achieve a positive reputation. Branding efforts have to be understood by the target market and convey a message to evoke a feeling of trust to create loyalty. As consumers are bombarded with a variety of products to meet the same need, advertising and creating awareness provides a way for consumers to reduce their decision making process to only consider those companies who they feel have emotionally connected with them and have a value based brand.
When consumers are not familiar with a brand that they have been exposed to, they create their own brand identity from the information provided to them. If this is favorable, they seek more information to see where it will fit into their life and make it better however if it is not favorable, they move on and they are lost.
