Fear or Trust

December 13, 2011

Tweet Many years ago, as a young 26 year old entrepreneur in Atlanta, I was invited to speak at an event where President Clinton was also speaking. As people mingled backstage I’ll never forget watching him as he put his hand on the shoulder of the Governor and said, “It’s all about psychology. You need [...]

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How To Add Facebook Subscribe Button To Your Website

December 9, 2011

Tweet In less than 24 hours after the big announcement of the Facebook Subscribe button for websites, the feature is now live and appearing on some of the biggest news sites like MSNBC, Huffington Post, Forbes and Washington Post, to name a few. The Subscribe button has the same functionality as it does on Facebook [...]

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Big Brand Corporate Sponsors for High School Fields On The Rise

November 7, 2011

Tweet We expect corporate sponsorships in the Pros and also in College but for high school? It is more popular than ever before due to the rising costs of high school sports and the budget cuts that are plaguing our schools. High school extra curricular activities are a part of high school and while more [...]

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When Celebrity Endorsements Hurt the Brand

October 11, 2011

Tweet Celebrity endorsements are golden as so many want to be them, feel a closeness to them and the more we see them the more we know them and want to have what they have. This is why celebrity endorsements work and sell product. Think Gatorade. They have cornered the athletic market and replaced water [...]

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WE Built This Social Media City

September 28, 2011

Tweet In my quest to get the body moving each day through music, I seek out new music to listen to. I stumbled across We Built This City … on Rock and Roll by Jefferson Starship. Catchy tune that when you sing it and listen to the words you are singing, you stop for a [...]

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