When Celebrity Endorsements Hurt the Brand

October 11, 2011

Celebrity endorsements are golden as so many want to be them, feel a closeness to them and the more we see them the more we know them and want to have what they have. This is why celebrity endorsements work and sell product. Think Gatorade. They have cornered the athletic market and replaced water as [...]

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WE Built This Social Media City

September 28, 2011

In my quest to get the body moving each day through music, I seek out new music to listen to. I stumbled across We Built This City … on Rock and Roll by Jefferson Starship. Catchy tune that when you sing it and listen to the words you are singing, you stop for a minute [...]

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Facebook Launches Ticker & Popularity Driven News Feed Prompting Outrage

September 22, 2011

Facebook, Facebook, Facebook, when will you ever learn? Oh wait, you did a very long time ago. You make changes, people are outraged and talking about them all over the various media platforms. Smartie pants! We know that Facebook is free and we have a choice to be on there however, they created a platform [...]

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Targeting In The Moment

September 18, 2011

    Targeting is how businesses find new customers, entice customers who may not have purchased in a while or current customers to make the brand top of mind, more attractive and increases sales. Consumers are more demanding of their brands and the expectations are high as one faulty move and, the customer is ready [...]

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Project Social: Finding A Job

September 12, 2011

    I am a strong believer in starting anew and opening new doors. That cycle of life stands before me now as I open a new chapter of life and dive head first into my Marketing Case Study: Finding A Job. Not just a job, a job where I can be a part of [...]

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