LinkedIn, the social media site for professional networking to make new connections, search for a job and seek potential new clients has over 40 million users to connect with. But how can it improve search engine ranking?
These 3 simple changes personalizes your profile to your name and associates your name with your current employer. This information then becomes what is indexed and ranked.
1. Vanity URL
Customize your profile URL to be your actual name. Click Edit Public Profile Settings in the top right and then edit your Public Profile URL to your name ().
2. Customize Title/Headline
Create a title/headline that focuses on key phrases targeting what you do and who your do it for. The key phrases should be ones that are commonly searched. Keep in mind that when you either ask or answer questions, your title/headline is embedded with your photo.
3. Modify the default “My Website/My Company”
LinkedIn allows you to add your website or blog but the default is My Website/My Company/My Blog. Customizing this strengthens the visibility of the website or blog and also is is a great way to promote through your profile. On your profile, click websites, then at the drop down, click “Other” and then type in the name and descriptive terms (Other: Kherize5 Adv. & Mkt. Blog).
These 3 simple changes makes the information available to the search engines and will help improve your search engine ranking. LinkedIn’s PageRank fares quite well so when people search for you, they will be able to find your profile and contained within the profile is your website and blog.
Now you are ready to seek new connections and build relationships. Unsure where to start? A good starting point is a geographical search for people and companies. If you are in Las Vegas as Kherize5 is, search “Las Vegas” for people or search companies in a specific industry, “ad agency Las Vegas.”
Already incorporated these changes and have seen results? Let us know where you are ranking with LinkedInand getting noticed.
Photo credit Mario Sundar.
