LinkedIn has added a new feature for companies to showcase their products and services on the LinkedIn company pages. Recently LinkedIn enhanced company profiles with the addition of the employee connections and careers tab but company pages were still a bit flat as there was not any type of interaction or any real means of recommending the company. LinkedIn has changed that with the new Products and Services tab.
LinkedIn New Company Products & Services Tab
The new products and services tab on the company pages provides a designated area for companies to focus in and showcase their products and services. Previously, they were crammed into the Overview tab which did not allow for an in-depth and detailed description of the offerings. The products and services tab is conveniently placed to the right of the overview and careers tab and is self explanatory and very easy to use.
LinkedIn Company Pages Recommendations
LinkedIn has also added the ability for customers/clients to recommend the products and services to others with the new tab. Recommendations have long been a part of LinkedIn profiles and taking them to company pages is a very useful feature, especially for the small business owners who are trying to compete with the larger companies. When someone recommends your products or services, the recommendation becomes visible to all of their connections. New visitors to the company page will be able to see the recommendations of others which we know is helpful for when someone is on the fence about hiring or is seeking referrals. As a company you can direct potential new clients to your LinkedIn company page and avoid the time and effort of compiling and sending references.
Promoting Products and Services on LinkedIn
LinkedIn also offers advertising of your products and services to fellow LinkedIn users, the as well as the LinkedIn website. They allow for up to 15 versions so that you can test which one is performing best which definitely comes in handy should you wish to advertise.
The advancements to the company profiles are very much welcomed as they have been so flat and static. Each addition helps companies grow their presence on LinkedIn and also allows for users to have a resource for being able to find companies to meet their needs.