Facebook Like by the Numbers
The usage stats for the “Like” button are amazing. According to Nick O’Neill at , it is estimated that the like button is clicked by 65 MILLION users each day. This is astounding however not too much of a shock considering the like button exceeds any other interaction. So much for actually typing a message to someone.
MailChimp Like Integration
MailChimp version 5.2 is launching next week. The popularity of the Like button cannot be denied and seems to be a good fit for email to see how many not only read, interact and actually will go so far as clicking the like.
When a subscriber clicks the Like button from the email, the campaign is posted to their wall for their friends to see and like. MailChimp will track the likes in customers’ social stats.
MailChimp Social Stats Dashboard Tracking:
1. Total number of likes
2. Who liked
3. Number of referrals from those who liked
We can already see a contest of sorts for the most referrals. Nothing like a little incentive to like and post to your wall.
MailChimp Facebook Like to Email Video
What do you think? Does Facebook Like belong in email? Are advertisers getting some free real estate on our walls?