The Referral Engine, a new book by John Jantsch, author of , creator of Duct Tape Marketing Complete Small Business Marketing System and Duct Tape Marketing Authorized Coach Network. If this were not enough to make your head spin, he also is a featured writer on my favorite forum, American Express Open Forum, he has a monthly column, “Hype” in Entrepreneur magazine and his podcast is found on Entrepreneur.com. Working hard certainly does equate to success as the book is fantastic.
I like The Referral Engine a lot as is not just about how to empower people to refer you business. It is a marketing strategy that encompasses lead generation, customer service, competitive management, financial and people. The examples of what has worked for other businesses provides some great ideas and insight to make the small business owner think about what they can do in their business and how to get on the right path to be the only choice in their industry not by just the service or product they provide but by the overall experience a customer has with the company.
If you have not don so already, be sure to subscribe to John’s small business marketing blog at Duct Tape Marketing, tune in to his podcasts and listen to his archives and most of all put him on your Top 10 of People You Want to Meet. He has been and continues to ride the top of my list for sure.
