It has been repeated over and over, “Content is King” well, as it is. It is the start of the branding processthrough your initial message. Who are you talking to, what do you want them to believe?
Content is also the driving force of getting found. It controls so much of the success of your business as good, relevant, targeted content = more visitors = more customers. What is good content? This is very subjective as what I may view as good may have someone else breaking out the red pen. Ideally knowing who you are speaking to, as discussed in previous post Small Business Branding: 4 Main Visitors to Your Website, will assist with creating the content. How do you know if it is good content?
4 Characteristics of Good Content
1. Provokes thought. Content that provokes thought ranges from how your product/service will add value to their lives, providing different insight that makes readers wonder, “Why didn’t I think of that,” or “Hmm never thought of it that way.”
2. Entertains. This is not necessarily all about the laughs but more content that engages readers to read on and also return.
3. Educates. Education is not limited to school anymore. Blogs and websites are a great source of education where readers are seeking out some sort of an answer.
4. Informs. Breaking news, updates to stories as well as new product information.
Ultimately you need to know your readers and what they are looking for so you can create content that they can relate to and elicits trust in your company.
Good content is not limited to blogs and websites; it is also very important when commenting on blogs, forums as well as tweets on twitter, updates on Facebook and LinkedIn,etc. It builds credibility and trust. Good content affects so many factors of your company and really can make or break you. I am not willing to take that chance are you?
Additional thoughts on what makes good content? Its relevancy?
photo credit: search engine people blog
