Choosing Your Audience Without Apologies

January 19, 2012

Choosing your audience without apologies is traditional advertising of tv, radio and print as these spots tend to reach the watchers of a certain show, magazine/newspaper or station and not necessarily those that would ever purchase. This holds true on the web as well with sites that have ads that reach the target market and [...]

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Advertising Isn’t Dead – The Creative Process Is

December 25, 2011

Every single year we hear advertising as a whole or the various mediums (ie radio, print, outdoor, etc) are dead. And, every year we see new advances in technology and advertising thrive. There are new mediums emerging and we are expanding advertising so, to say that advertising is dead is ridiculous. Advertising is more alive [...]

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Fear or Trust

December 13, 2011

Many years ago, as a young 26 year old entrepreneur in Atlanta, I was invited to speak at an event where President Clinton was also speaking. As people mingled backstage I’ll never forget watching him as he put his hand on the shoulder of the Governor and said, “It’s all about psychology. You need to [...]

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How To Add Facebook Subscribe Button To Your Website

December 9, 2011

In less than 24 hours after the big announcement of the Facebook Subscribe button for websites, the feature is now live and appearing on some of the biggest news sites like MSNBC, Huffington Post, Forbes and Washington Post, to name a few. The Subscribe button has the same functionality as it does on Facebook pages [...]

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Big Brand Corporate Sponsors for High School Fields On The Rise

November 7, 2011

We expect corporate sponsorships in the Pros and also in College but for high school? It is more popular than ever before due to the rising costs of high school sports and the budget cuts that are plaguing our schools. High school extra curricular activities are a part of high school and while more academic [...]

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