It is New Years Eve, a time to gather with family and friends and bid farewell to 2009.  This week we discussed the Trident Layers: An Ad Gone Bad and Taco Bell’s Drive-Thru Diet Menu as an Ad Malfunction or Just a Bad Joke and little did I know at the time, these were the lull before the storm …

The Social Media Pledge

December 29, 2009

The end of a decade, we say good bye to all that was over the past 10 years, all the sayings that at the time seemed to make sense or not, all the work we have done, where we were then and where we are now.  It is exciting to think about what is to [...]

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Taco Bell Drive-Thru Diet: Ad Malfunction or Just a Bad Joke?

December 28, 2009

The end of the year brings the joy of the family gatherings with the food, wine, cakes, cookies, AKA over indulgence which leads to those unwanted pounds, prompting that new years resolution to lose those pesky pounds. Every year same thing so, it was not surprising to see a major fast food chain jump on [...]

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Trident Layers – An Ad Gone Bad

December 27, 2009

Trident Layers made the move: Integrating traditional advertising with social media marketing. Beautiful! A full page ad in USA Today with tweets from “real” people from Twitter. Brilliant! I am a big supporter of this integration as I strongly believe that this is the way that traditional advertising needs to and will go. It has to almost to, [...]

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Small Business Holiday “To Do” List

December 22, 2009

The holidays can be such a wonderful time – getting together with family, the excitement of the children awaiting Santa and looking forward to the new year.  As a small business owner the year is winding down and as you are planning for the new year there are a few items on the To Do [...]

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